| Serious
buyers look in the price range which has been predetermined
by their down payment and monthly payment ability. Unless
your property is priced correctly, the down payment and monthly
payment requirements will not be competitive
A buyer who is seriously looking soon becomes very knowledgeable
in his range. An unreasonable asking price only discourages
him from looking and considering your property.
Buyers purchase net comparisons, and a property priced above
the competition does not “compare” favorably.
Inviting a buyer to make an offer could indicate that a fair
price has not been established.
It is very difficult to obtain a reasonable offer on an overpriced
property. The buyer feels he should be just as unreasonable
in his offer as the seller is in his asking price.
By contrast, offers are much easier to obtain on a reasonably
priced property. You can then choose which offer to accept
with no obligation to one that does not meet your requirements.
It is a mistaken idea to think that you will get more for
a property by asking more. You usually get less, because fewer
buyers will consider it; the right buyers will not see it;
and it usually stays on the market so long that it tends to
b.nete “shop worn”.
To obtain proper market exposure, it is an absolute necessity
to be competitive in price, terms and condition, with similar
properties that are selling in your area.
If you plan to adjust your price at the time of a sale, why
not adjust the price now and attract serious buyers?
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