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Mistake #1 -- Placing
the Wrong Price on Your Property
Every seller obviously wants to get the most money for his
or her product. Ironically, the best way to do this is NOT
to list your product at an excessively high price! A high
listing price will cause some prospective buyers to lose interest
before even seeing your property. Also, it may lead other
buyers to expect more than what you have to offer. As a result,
overpriced properties tend to take an unusually long time
to sell, and they end up being sold at a lower price.
Mistake
#2 -- Mistaking Re-finance Appraisals for the Market Value
Unfortunately, a re-finance appraisal may have been stated
at an untruthfully high price. Often, lenders estimate the
value of your property to be higher than it actually is in
order to encourage re-financing. The market value of your
home could actually be lower. Your best bet is to ask your
realtor for the most recent information regarding property
sales in your community This will give you an up-to-date and
factually accurate estimate of your property value.
Mistake #3 -- Failing to "Showcase"
In spite of how frequently this mistake is addressed and how
simple it is to avoid, its prevalence is still widespread.
When attempting to sell your home to prospective buyers, do
not forget to make your home look as pleasant as possible.
Make necessary repairs. Clean. Make sure everything functions
and looks presentable. A poorly kept home in need of repairs
will surely lower the selling price of your property and will
even turn away some buyers.
Mistake #4 - Trying to "Hard Sell"
While Showing
Buying a house is always an emotional and difficult decision.
As a result, you should try to allow prospective buyers to
comfortably examine your property. Don't try haggling or forcefully
selling. Instead, be friendly and hospitable. A good idea
would be to point out any subtle amenities and be receptive
to questions.
Mistake #5 - Trying to Sell to Lookers
A prospective buyer who shows interest because of a "for
sale" sign he saw may not really be interested in your
property. Often buyers who do not.nete through a realtor are
a good 6-9 months away from buying, and they are more interested
in seeing what is out there than in actually making a purchase.
They may still have to sell their house, or may not be able
to afford a house yet. They may still even be unsure as to
whether or not they want to relocate.
Your realtor should be able to distinguish realistic potential
buyers from mere lookers. Realtors should usually find out
a prospective buyer's savings, credit rating, and purchasing
power in general. If your realtor fails to find out this pertinent
information, you should do some investigating and questioning
on your own. This will help you avoid wasting valuable time
marketing towards the wrong people. If you have to do this
work yourself, consider finding a new realtor.
Mistake #6 -- Being Ignorant of Your
Rights & Responsibilities
It is extremely important that you are well-informed of the
details in your real estate contract. Real estate contracts
are legally binding documents, and they can often be complex
and confusing. Not being aware of the terms in your contract
could cost you thousands for repairs and inspections. Know
what your are responsible for before signing the contract.
Can the property be sold "as is"? How will deed
restrictions and local zoning laws affect your transaction?
Not knowing the answers to these kind of questions could end
up costing you a considerable amount of money.
Mistake #7 - Signing a Contract with
No Escape
Hopefully you will have taken the time to choose the best
realtor for you. But sometimes, as we all know, circumstances
change. Perhaps you misjudged your realtor, or perhaps the
realtor has other priorities on his or her mind. In any case,
you should have the right to fire your agent. Also, you should
have the right to select another agent of your choosing. Many
real estate companies will simply replace an agent with another
one, without consulting you. Be sure to have control over
your situation before signing a real estate contract.
Mistake #8 - Limiting the Marketing and
Advertising of the Property
There are two obvious marketing tools that nearly every seller
uses: open houses and classified ads. Unfortunately, these
two tools are rather ineffective. Less than 1% of homes are
sold at open houses, and less than 3% are sold because of
classified ads. In fact, realtors often use open houses to
attract future prospects, not to sell the house.
Your realtor should employ a wide variety of marketing techniques.
Your realtor should also be committed to selling your property;
he or she should be available for every phone call from a
prospective buyer. Most calls are received, and open houses
are scheduled, during business hours, so make sure that your
realtor is working on selling your home during these hours.
Chances are that you have a job, too, so you may not be able
to get in touch will many potential buyers.
Mistake #9 - Choosing the Wrong Realtor®
Selling your home could be the most important financial transaction
in your lifetime. As a result, it is extremely important that
you select the realtor that is best for you. Experienced real
estate agents often cost as much as brand new agents. Chances
are that the experienced agent will be able to bring you a
higher price in less time and with fewer hassles.
Take your time when selecting a real estate agent. Interview
several agents; ask them key questions. If you want to make
your selling experience the best it can be, it is crucial
that you select the best agent for you.
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